My name is Jason Loftis. I am a student at Fuller Theological Seminary in Pasadena. I am getting my Master of Arts through the Brehm Center in its Theology/Arts Format. For our Master’s Thesis Project, we are encouraged to integrate our knowledge of theology and ministry into our art. My art is graphic and web design, so I am developing a Web 2.0 site geared towards serving the Christian community. This blog serves as a repository for the ideas and drafts I generate as I work on this project’s development.
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It seems a bit redundant to post this since the log is now plainly visible in the masthead of this blog, but I need to fill this space with a new entry...So, here's my latest attempt to create a log for Endeavr. This is my third attempt. I took into consideration some of the excellent feedback I received after draft two. I'd love feedback on this version. How does it strike you?
UPDATE: To read the comments friends submitted in response to Draft Two, you’ll need to go to the Endeavr Logo Draft 2 entry that I placed on my personal blog (obviously, more people read that blog than this one). I used that feedback to improve Draft 3. ORIGINAL ENTRY FOR THIS POST… Since this is a follow [...]
The site will eventually reside under the ENDEAVR.COM domain. I am in the process of trying to design its logo. Instead of using a typeface that already exists, I chose to draw each letter in the domain’s logo. I may create a small icon to sit to the left of the word. Everything I think of seems too cliche. Any ideas for an icon? How about a critique of the logo so far? Please leave comments.
I finished draft three of the Endeavr Logo based on feedback I received on draft two. I updated the design of this project blog to match the draft three logo. This will serve as a springboard for creating the look and feel of the actual endeavr.com site.
Yesterday, I met with Andrew Taylor of Church Resource Ministries. He is the Vice-President of Communications. He provided more confirmation that I am on the right track as far as spotting trends in self-publishing, and he agreed that a web 2.0 style missions directory was a worthy and much needed project. I also met with another mentor, Gary Mayes - VP of CRM's US Ministries.
I believe that it would benefit my project for me to attend a professional web conference this Spring. I am considering the SXSW Interactive Festival in Austin, Texas.
I attended a Church Multiplication Associates conference in Ontario, California this past weekend. It was called Organic Church Movements. It was an excellent opportunity to network and take in some great instruction at its seminars. I interacted with missionaries from USCWM, and that exchange convinced me that a web 2.0 style missions directory is a worthy project.
In an effort to secure a web professional as one of my mentors, I contacted Dave Lowe via email this weekend. He operates a design firm called Blue Rocket Studios. He also works at Biola University as their principle web developer.
I was away from SoCal at the Sundance Film Festival from January 18-26. Because of this trip and the ensuing flu/sinus infection it induced, I did not accomplish much in regards to Endeavr during January (at least not tangibly).
Based on the feedback I received on draft one of the Endeavr Logo, I decided to start over from scratch. In this draft, I tried to take the cliche concept of a globe and give it a new spin both literally and figuratively.
I essentially took December off. There is no tangible work to report. Between preparing for Finals and all of the Holiday festivities, I got caught up on a number of freelance web design projects that piled up during the Fall. Endeavr was always in the back of my mind, though. I like to think that I used December to let Endeavr marinate for awhile.
links to helpful sites for graphic/web design.
links to the blogs of friends in my masters thesis cohort.